History of Kia


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History of KIA

Kia Motors is one of the most well-known automobile manufacturers in the world today. Founded 74 years ago on December 1944, it has come a long way since then to become a global brand that drivers everywhere love.

When it was first started, Kia was known as Kyungsung Precision Industry, a company that manufactured steel tubing and bicycle parts. In 1951, it produced the first domestic bicycle in Korea. The next year, in 1952, the company changed its name to Kia Industries. This was an important milestone that enabled the company to take great strides towards becoming the global brand it is today. In 1957, it started building Honda-licensed small motorcycles, and in 1962 began manufacturing Mazda-licensed trucks. Then, in 1973, Kia opened the Sohari Plant, which was its first-ever integrated automotive assembly plant after seeing that the automotive industry had great potential. A year later, in 1974, the company started producing passenger cars.

In 1975, an agreement was signed between Kia and Mazda, which allowed the South Korean company to produce the popular Brisa range of cars, which went on till 1981. Around this time, Kia also started exporting its vehicles internationally. The company slowly started to grow, and in 1986, decided to redesign its brand mark. The arms of the uppercase “K” in its logo were extended, symbolizing the “Kia Flag” with the three rolling waves. In 1987, Kia gained a new reputation for itself when it released the Concord Sedan. Then just two years later, in 1989, the Capital was launched and became a huge hit in the South Korean market.

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Going international
In 1992, Kia Motors America was founded, and the company started selling Kia-branded vehicles in the American market. It was in the same year that Kia Rocsta was launched along with other popular vehicles such as Sephia, Potentia, Sportage, and Towner Coach.

In 1994, Kia turned 50 and, to celebrate the milestone, announced that it was redesigning its brand mark. They added a sophisticated oval shape, representing the earth, inside which the name KIA was placed. By the late 90s, the Hyundai-Kia Automotive Group was formed, lending the company even more credibility. In the 2000s, Kia started participating in professional motor racing. Today, Kia cars in Goldsboro are among the most sought-after by buyers. This speaks volumes on the quality and reliability the brand provides.


Source: Kia